1. Refer to the following scenario titled, “Diet-Cola MarketingOpportunity” below, then answer the following questions. Elizabethis the project manager for a large soft drink beverage companylocated in Tallahassee, Florida. One sunny morning, Roger Bruist,the marketing vice president, pays her a visit. “I asked your bossif it was okay to directly talk to you about this project—she saidit would be fine,” he starts. “As you’ve probably heard, we’re testmarketing a new diet-cola opportunity that we thought would be abig seller. Long story short, I had lunch the other day with afriend of mine from the club. He ordered his usual diet
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