Your CEO now says, “You mentioned that risks always exist. If Itake enough measures, can’t I eliminate the risk?” Explain whyrisks always exist.
Answer
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Whatever strategy an organization selects, each course of actioncomes with its expected benefits/rewards and risks/losses. Goodrisk management does not then imply avoiding or eliminating allrisks at all cost. Instead it means making informed and coherentchoices regarding the risks the organization wants to take inpursuit of its objectives and regarding the measures to manage andmitigate those risks. A
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