A Business Report of Costa Coffee

Topic

A Business Report of Costa Coffee

Instructions

Write a business report on Costa Coffee.

Answer preview

The attractiveness of a business in the coffee industry is contingent on the ability of firms to address ethical, social responsibility, sustainability and climate change issues. This report provides a detailed assessment of the industry, with a particular focus on Costa, a leading firm in the UK and international coffee market. This report provides an overview of the industry structure, including the major competitors and their orientation towards ethical, social responsibility, sustainability and climate change concerns. The report also examines these issues specific to Costa’s entire supply chain. The assessment shows that Costa faces the ethical challenges of bridging the gap between low prices paid to farmers and high prices of coffee to global consumers. The social responsibility issues include access to quality healthcare and education, and reducing poverty in the source countries for raw materials. Sustainability issues include production, processing and distribution techniques that create minimal impact on people and the environment.

Word count: 4018