Topic
A CASE OF CLICKLAW COMPANY
Instructions
This individual assignment is worth 30% of your overall mark. The assignment body should have 3000 words; executive summary, table of contents, tables, charts, titles, and appendices are not part of the word count. However, you will not be penalized for extra words if those are deemed necessary to produce a high-quality report. Top-notch report writing skill with adequate visual illustration is expected. The format of the report should be in Times New Roman, 12-point font, 1.5-line spacing with 2.5cm margins. See for further guidance on academic report writing.
Answer Preview
Online business is becoming one of the fast-developing industries in the contemporary world. Some companies have chosen to engage in purely online transactions while others engage in half-online, half-physical business operations. Companies in the legal service industry have joined others in developing the online business whereby a potential client can contact them, chat face-to-face using video-calling, exchange some service provision documents, and make business deals on legal advice or representation all through online platform. In this report, ClickLaw, a business organization designed for offering online legal services to Australians, is the central firm of exploration in which a website analysis is conducted to evaluate the appropriateness and perceived value for the company against its main competitor in Australia. As the client in this report, the ClickLaw website is http://www.clicklaw.com.au/ and the competitor’s website is https://lawpath.com.au/ (ClickLaw, 2017 and LawPath, 2017). The main aim of this report is to assist ClickLaw by developing an awareness exploration concerning its website strengths and weaknesses in relation to basic requirements of site optimization as well as comparative status against LawPath as its major competitor in Australia.
Word Count: 3400