Topic
A Report on Business and Corporate Strategies of Nike Inc.
Instructions
Select one multinational enterprise (MNE) with any nationality that is active in one or more than one industry. This MNE can be small, medium, large or very large. This company can be famous or unknown, but the information about this MNE should be publicly available in English. Collect required data about this company and its environment from valid sources such as the company’s annual reports, the company’s press release, the company’s website, industry databases (such as Mintel, Euromonitor Passport, or GMID), academic case studies, market research reports or news by reliable broadcasters.
You need to write an analytical report regarding this company that covers the following strategic issues:
A) Analyse the outer-organisational environment of this company in its home country to identify the major factors that influence this company
B) Suggest corporate-level strategies for the company
C) Propose business-level strategies for this company
It is expected from you to use any theoretical frameworks or theoretical discussions that can help you in strategic analyses of your chosen company. So, you need to combine theoretical discussions with the factual data about the company. Every theoretical discussion and every provided information about the country or the company should be supported by relevant referencing (citation) from valid academic, international or the company sources. Thus it is normal to expect citations in every paragraph.
Answer preview
Corporate strategies are crucial to the activities in a company in trying to expand and create a competitive edge over rivals. It is vital for strategies to be outlined elaborately so that they suit into the objectives of the company. The alignment of the strategies will evidently give a clue on the priorities of the firm in tandem with its growth goals (Rothaermel, 2015). The report mainly focus on will Corporate and business strategies could be useful in achieving this course; while corporate strategies will revolve around hitting a particular target to achieve business objectives, the latter deals with specific actions taken to create customer value and achieve competitive edge in main competencies in particular service or product market coverage (Hitt et al., 2012).
Word count: 2507