Topic

A Report on the Management Structure of PureGym

Instructions

Write a company analysis on A Report on the Management Structure of PureGym

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PureGym is a fitness center located in Leeds in the UK. The club offers physical fitness services through its state-of-the-art facility. It is a critical player in the industry as it commands the most significant share of the market in the fitness industry. It forms part of no-frills fitness clubs that are spread in the UK. The company was started by Peter Roberts in 2009, and it has tremendously grown to have over 180 gyms. The success story of the gym has been nothing but spectacular by exploring how first is has developed. It made history back in 2015 when it acquired all the gyms from its competitor LA Fitness Also in the same year it rebranded and launched its first TV commercials to market is services. In 2016, it announced a partnership with a healthcare provider AXA PPP to boost medical facilities in the country. The current owners of PureGym are CCMP Capital and other private investors. The Company continues to expand its territories because as per September, 2017 statistics the company had 172 gyms in the UK.

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