Advertising does not have to be always specific

Topic

Advertising does not have to be always specific

Instructions

Weekly reflection, 1 page.

Specify what you learned and how it relates to your personal and/or professional life. This may very well include changes that you plan to make based upon what you have learned.

Answer preview

The most important concept that I am taking from week ……………is advertising does not have to be always specific.

Through the study of advertising demographics, advertisers have been driven towards categorising their audience and developing adverts which have specific target audience. While this might be effective in that the target advertising is cheaper and reaches directly to the target market, it should not be assumed that only the target market has the capacity to purchase the product.

Word count: 299