Topic
Advertising does not have to be always specific
Instructions
Weekly reflection, 1 page.
Specify what you learned and how it relates to your personal and/or professional life. This may very well include changes that you plan to make based upon what you have learned.
Answer preview
The most important concept that I am taking from week ……………is advertising does not have to be always specific.
Through the study of advertising demographics, advertisers have been driven towards categorising their audience and developing adverts which have specific target audience. While this might be effective in that the target advertising is cheaper and reaches directly to the target market, it should not be assumed that only the target market has the capacity to purchase the product.
Word count: 299