Topic

ALDI Marketing

Instructions

Write an essay reflection paper on ALDI marketing.

Answer preview

Strategic marketing planning is a crucial tool that helps a company address its marketing plan needs while looking for a way to build a competitive advantage over rivals. Aldi is already an established firm in the retail grocery industry, particularly in Germany; hence, establishing marketing objectives becomes crucial since they will give a particular direction that it ought to take in the Australian market. Additionally, the essay will explore some critical issues in the SWOT analysis to form the basis of understanding specific problems that Aldi needs to address and strengths that give it an advantage over rivalries.

Word count: 2979