ALDI’s Introduction and Conclusion

Topic

ALDI’s Introduction and Conclusion

Instructions

Write a situational analysis on ALDI.

Answer preview

In the current competitive business environment, firms must undertake strategies that place them competitively ahead of their rivals. In that regard, embracing a workable marketing management and planning platform would be the most realistic path towards ensuring the company remains sustainable in the market and beats competition (Gillespie and Riddle, 2015). ALDI is a perfect example that is working tirelessly to maintain a reputable status in the Australian supermarket grocery industry despite its excellent performance in some countries like Germany. The Australian supermarket grocery sector boasts of giant retail chains like Coles and Woolmath with the potential entry of other competitors such as Kaufland and AmazonFresh (IBISWorld, 2018).

Word count: 1129