Topic

An Analysis of Fibit Brand

Instructions

Conduct a brand analysis on Fibit.

Answer preview

The brand audit report presents an analysis of the Fibit brand by conducting an analysis of the relevant facets which are utilised in determining providing market assessment of the performance of the brand. The report will focus on the analysis of the brand position within the American market where the company provides many of its products. In order to ensure successful analysis of the brand, the report must focus on first undertaking a background analysis of the company within the American and global market. It further explores other aspects of the brand including attributes of the company products and key elements of the marketing mix which influence the market assessment of the product performance.

Word count: 898