An Integrated Marketing Communication Report for Estee Lauder Company

Topic

An Integrated Marketing Communication Report for Estee Lauder Company

Instructions

Write an Integrated Marketing Communication Report for Estee Lauder Company

Answer preview

Customer Context Estee Lauder’s customers are mainly high-income groups, including top and middle-top customers, wives and daughters of wealthy families, vogue and successful women; therefore, this elite group of customers has an exquisite taste for exceptional quality. Most of the consumers are in 18-50 demographic groups from across the world. The segment thoroughly has brand information on their grasp hence they cannot be easily influenced by other brands. With inept knowledge of what they want from the products, consumers keenly follow trends on the products. According to Chaudhri and Jain (2014), market trends for beauty products are considered integral to the buying behavior due to the existence of highly sensitive customers.

Word count: 3738