Topic
Analysis of Toyota Passenger Cars in the Australian Market
Instructions
Write a report on situational analysis of Toyota passenger cars in the Australian market.
Answer preview
The report seeks to provide company market analysis for Toyota Australia. External market analysis is crucial in understanding the kind of forces that influence Toyota’s passenger. From the findings, it is easy to establish that. The current market situation indicates that production of passenger cars leads the Australian market by 18.2%. Additionally delivery of 209, 610 passenger cars in 2016 marks the size of the automobile conglomerate in Australia. The report will further look at competitive analysis with Hyundai’s i30, Volkswagen’s Golf SUV and Volkswagen Tiguan being the main competitors. Competition is high in the industry mainly due to low switching costs as well as differentiated products and Macro environment will detail all the external market forces that influence Toyota’s activities. Political environment will address the high manufacturing costs that have attracted foreign manufacturers thus increasing competition. On the other hand, technological development will highlight the Toyota green idea as well as computer generated and electric car manufacture trends.
Word count: 6832