Article Research: Mapping Competitive Advantage

Instructions

(1) Your own personal critical analysis of the concepts introduced in the article.
(2) Current (in the news now) examples not found in the article, and
(3) Personal examples of the concepts based on your own private or professional experiences

Answer Preview

The article presents an analysis of approaches that can be utilized in the process of mapping competitive advantage by creating a comparison utilizing two popular phone manufacturing companies (D’Aveni, 2007). In the determination of the competitive advantage that a company has, it is critical to change the approaches that a company utilizes in doing business in relation to the position that competitors are in within the same market.

Word Count: 550