Assessment of Argos Business Strategy

Topic

Assessment of Argos Business Strategy

Instructions

Assessment of Argos Business Strategy

Answer preview

Argos is a leading UK general merchandise brand. The brand, which was previously owned by Home Retail Group before its acquisition by Sainsbury’s, is a household name for the United Kingdom consumers (UK). The success of the company may be attributed to the fact that the management was efficient in defining and implementing business and corporate strategies. Considering the competitive market in the UK, sustainable success can only be achieved when the organization has a well-defined sense of direction, with a differentiation approach which ensures that the company offers products that meet specific consumer needs. One of those positive and strategic developments was the timely adoption of the Internet, which enabled the firm to implement a vibrant digital channel. This augmented Argos Transformation’s channel diversity. The company has experienced challenges in the market, but its strategic decisions saw it overcome most of them and remain successful.

Word count: 2330