Topic
Assessment Proposal on Online Media Utilization
Instructions
Write a paper on assessment proposal on Online Media Utilization
Answer Preview
It is defined as the ability to leverage online channels as a means in spreading brand messages, products and consequent services to existing and potential consumers. Online marketing depends on platforms such as emails, search engines, social media and others. The entire idea is based on finding potential consumers where they spend most of their time. With a growth in globalization, online marketing has become a useful tool especially because of the busy schedules that people have today. The spread and adoption of internet in almost all parts of the world is generating new ways to advertise, to market and spread information. While the method comes with increase in sales, it also brings about challenges that are new to brand marketers. A direct relationship can be observed between marketing online and the spread of a brand including those of gaming software that have been discussed above.
According to Single Grain online blog, digital marketing in 2019 includes SEO, PPC, social media, content marketing, just to mention a few. The dramatic shift from block and mortar stores to preference on online based marketing is attributed to increase in artificial intelligence and sharing of information between consumers. New digital platforms are coming up everyday which are helping in evolution of the industry through high tech interconnections. Business needs are also driving the industry o come up with better ways to attract consumers as well as help companies enter new markets without incurring the high costs that come with market entry. The article offers twelve strategies used and expected to grow the online marketing industry as follows
Word Count: 2100