Brand Audit for Fitbit Sports Watch Products

So, our task is to prepare a brand audit for the brand (FitBit). We want it on 7 of Jul 2018. We need to write the report, presentation slides, and notes for all slides, which we will talk about during the presentation. So, when you finish writing it I will send it to my supervisor and if I got the feedback from the supervisor, I will send it to you to fix it.

Also, I will send to you tomorrow some notes and requirements, which were written by my friend for this report.

       A profile of the existing marketing and branding efforts of Fitbit’s sports watches forms a basis of brand inventory. With an elaborate brand promise ‘to help you find your fit,’ the company places emphasis on creating value on consumers’ desires. With established watches like Fitbit Versa, Fitbit Charge 2, and the imminent Fitbit Ionic, the company has a brand that matches customer value (Fitbit, 2016). Fitbit brand seeks to create value for consumers’ fitness goals that exceed their expectations. It would be important to consider the fact that the brand promise reminds the company of its commitment to offer the required value (Heding et al., 2015).

Additionally, the brand inventory enables Fitbit to see a bigger picture of its activity as it strives to address fitness issues in the industry. With a growing concern to keep healthy, many people are turning to fitness products thus Fitbit is turning towards meeting all the needs of the customers. In the need to meet this objective, the brand narrows its focus to a specific part of the stock that will play the role (Hankinson, 2015). Also, brand inventory enables Fitbit to find weaknesses in its links. For instance, with increased competition especially from Apple’s smartwatches, it is necessary to address such an issue with brand inventory (Sawers, 2015).

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