Branding Approaches that Lomography should adapt

Topic

Branding Approaches that Lomography should adapt

Instructions

Read “Lomography: Analog in a Digital World” in “Lomography.pdf“
Write 700 essay on: What kind of branding approach should Lomography take and why?

Words: 700
References: 10 references minimum (Harvard).

Answer preview

Market penetration for a commodity that is considered outdated can be a monumental task if a company does not embrace a proper branding approach (Heding et al., 2015). In this case, due to the current advanced photography technologies, Lomography must device appropriate branding strategies to sustain the Petzval camera lens market. The recent entry of exciting photography like Instagram presents doom for the Petzval camera lens since they are slowly being considered analog.

Word count: 868