Topic Brand Extension Concept- The Apple Company Instructions Discuss briefly the concept of customer based brand equity (CBBE) using referenced academic sources. Apply this concept to Apple Company. Support your discussion with the relevant secondary data and some evidence— visual, qualitative, and/or quantitative—that illustrates the key dimensions (‘building blocks’) of the CBBE pyramid as applied … Read more
Topic Americans Investing in the Stock Markets Instructions The overall percentage of U.S. citizens participating in a stock market either through individual holdings or through financial intermediaries such as mutual funds has declined since the 2008 recession. Prior to 2008, a greater percentage of Americans held stock market investments than do in 2018. This is … Read more
Topic Principles of Leadership-Leadership Approach Instructions From the information provided in the case study, assess Jim Blaylock’s leadership approach in the context of managing effective teams and ethical issues for managing the organisation effectively. Discuss improvements on how effective leadership may contribute to better managing teams and ethical practices in the context of the case-study. … Read more
Topic The Implication of Country of Origin Effect on Culture Integration between Chinese Companies and Foreign Firms Instructions Discuss the Implication of Country of Origin Effect on Culture Integration between Chinese Companies and Foreign Firms. Answer preview The need to expand internationally and create a foreign market niche has forced companies to venture their business … Read more
Topic Contribution of Wooden Pallets for the Logistics industry under Economic, Technical and Ecological considerations Instructions Discuss the Contribution of Wooden Pallets for the Logistics industry under Economic, Technical and Ecological considerations. Answer preview Every company strives to adopt a packaging structure that fully addresses transportation costs as well as enhances supply chain efficiency; hence … Read more
Topic An Analysis of Fibit Brand Instructions Conduct a brand analysis on Fibit. Answer preview The brand audit report presents an analysis of the Fibit brand by conducting an analysis of the relevant facets which are utilised in determining providing market assessment of the performance of the brand. The report will focus on the analysis … Read more
Topic Short Term Investment Portfolio (A case of the US Government) Instructions Short-term investment returns: money market instruments Part of your responsibilities as a junior financial analyst is researching and identifying potential short-term liquid investment options for your firm. These investment vehicles are at times used by the firm during periods when their cash inflows … Read more
Topic Business Negotiation (The Telco Case and Asian Airlines) Instructions Assess two cases of business negotiation. Answer preview The main purpose of this report is to assess two cases of business negotiation, drawing the arguments from the relevant theory. The paper examines the case of Airlines that initiates a negotiation for a potential joint venture … Read more
Topic Equal employment opportunity and job design – A Critical Thinking Analysis Instructions Write an article review, reviewing equal employment opportunity and job design Answer Preview Job analysis refers to a systematic process of gathering information about all elements of a particular job. The analysis focuses on the tasks being performed and the qualifications that … Read more
Topic Long term strategies by firms to support foreign investment operations Instructions Write a discussion paper on the long term strategies by firms to support foreign investment operations Answer Preview As a firm plans to strengthen its international outlook, management needs a long term strategy to support operations in foreign investment. Ferro needs to train … Read more