Addressing Competition and Driving Growth

Topic Addressing Competition and Driving Growth Instructions What is the difference between fad, fashion, and style? Answer preview The simplest way to classify a fad in a single word is short-lived. Typically, fads are considered to be short-lived because they last for a total of a single season, but they can also be able to … Read more

Appraisal in South Korea Companies

Topic Appraisal in South Korea Companies Instructions Conduct an Appraisal in South Korea Companies Answer preview An appraisal basically refers to an analysis that is conducted on someone or something. In management basically, an appraisal is used to assess the effectiveness of an employee to an organization (Milliman et al, Pp. 40-46). In business, people … Read more

Marketing Management (McDonald’s)

Topic Marketing Management (McDonald’s) Instructions Critically evaluate the marketing strategy and marketing management decisions taken by McDonald’s Hotel venture. Evaluate the role of marketing communications within the McDonald’s Hotel venture marketing strategy. McDonald’s Hotel venture operates in the highly competitive hospitality market. Analyse: The marketing environment, The competitive environment A key idea of the McDonald’s … Read more

Recommendation for Service and Product management between Shopify, Woocommerce and Wix

Topic Recommendation for Service and Product management between Shopify, Woocommerce and Wix Instructions You work as a graduate consultant for a consulting firm in one of the branches (Australia, Malaysia or Hong Kong) of Victoria University Information Systems Consulting (VUIS). You have worked there for six months. The company has been in operation for five years and has 70 employees including the general manager, consultants, administrative staff, project managers, programmers, business analysts, a technical writer and a trainer. The company provides General Business plus Information Systems consulting services and also develops eCommerce solutions for a range of small to medium sized organisations. The eCommerce solutions are often hosted in the cloud. The eCommerce section of VUIS … Read more

Business Opportunity Analysis (A case of Taco Bell)

Topic Business opportunity analysis (A case of Taco Bell) Instructions Assesses your knowledge of discipline theory, models, concepts, proficiency in their application). Using a business of your choice, you briefly identify the potential global marketing opportunities available to the business, with respect to one product or product line Select one global marketing opportunity and justify … Read more

Marketing Management

Topic Marketing Management Instructions For each of these questions, write 800 words with 6 Harvard references. READ THE CASE STUDY. There may be overlap in ideas between the various questions – this is OKAY. 1. Critically evaluate the marketing strategy and marketing management decisions taken by McDonald’s Hotel venture. 2. Evaluate the role of marketing … Read more

Global Standardization and Localization Strategy

Topic Global standardization and localization strategy Instructions 1. What are the main characteristics of a ‘global standardisation’ strategy, and what are the implication for the structure of multinational enterprises (MNEs)? a. Key Lecture Notes: Lecture 12 MNE Strategy & Structure b. 400 Words c. 3 References 2. What are the main characteristics of a ‘localisation’ … Read more

Coca Cola’s Strategic Planning Process

Topic Coca Cola’s Strategic Planning Process Instructions You will perform an environmental scan for your target company. Choose an organization according to the following: Current employer Most recent or former employer Place of business that you have patronized or have been familiar with over a long period of time Organization that you want to work for … Read more

Women in informal trade want to do business legally and become more prosperous

Topic Women in informal trade want to do business legally and become more prosperous Instructions Choose an article from the site below Concept: Trade http://unctad.org/en/pages/newsdetails.aspx?OriginalVersionID=1478&Sitemap_x0020_Taxonomy=UNCTAD%20Home;#1629;#Commission%20on%20Science%20and%20Technology%20for%20Development Answer preview Trade is an economic concept that involves the exchange of goods and services between people or parties with which currency is involved. In fact, money is usually the … Read more