Topic Creating Long-Term Loyalty Relationships Instructions How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty? Answer preview One of the main goals for most of the businesses is to improve customer satisfaction and loyalty. In fact, business organizations have been assessing their sales personnel based on how well they meet the … Read more
Topic Importance of Electronic Word Of Mouth On Businesses Instructions Discuss the Importance of Electronic Word Of Mouth On Businesses. Answer preview Before the invention of the internet and the coming of social media, people used to advise their friends and family on what to buy via word of mouth. Television and radio presented an … Read more
Topic Memorandum for the SVP (Hyundai Motor Company) Instructions Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. Construct a … Read more
Topic Collecting Information and Forecasting Demand Instructions What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears? Answer preview Since 2000, Wal-Mart has apprehended the retail distribution of the United States due to its strategies that shines above the other competitors such as K-Mart, Target and Sears. It is clear that … Read more
Topic How to Create a Sense of Ethical Responsibility for Accounting Professionals Instructions Answer preview One of the key attributes of professional conduct is strict adherence to ethical guidelines. Professional conduct that fails to ensure strict conformity to the stipulated ethical standards raise questions of judgement and trustworthiness (Shaffer, 2013). In accounting profession, organizations … Read more
Topic Management Personality Instructions List your personality type as the paper title. On the same website, investigate the various job preferences, tendencies, strengths and weaknesses, etc. Discuss the following questions in your paper: What challenges do you have with others on the job, at school, or at home that you now see may relate to … Read more
Topic Developing Marketing Strategies and Plans Instructions How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy? Answer preview Business organizations usually face fierce competition in the process of maintaining customers from a competitor company. For business organizations to understand customers who are loyal it is important to have a … Read more
Topic Defining Marketing for the New Realities Instructions Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good). How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing? Answer preview Disintermediation means allowing consumers to directly access services, information, or products that might otherwise need … Read more
Topic Interactive Communication Marketing Strategy (Caté Coffee shop) Instructions 1. Task 1 Introduction – 20% 1.1. Background of the company 1.2. Compare the online and offline options (S.W.T) Outline potential business opportunities that emerge for the organisation from the differences between the online and offline options (O) 2. Task 4 Develop interactive marketing communications – … Read more
Topic Uses of Cash Instructions Describe the uses and sources of cash. Describe the characteristics of the operating cycle and the cash cycle. Explain how the cash budget is used in short-term financial planning. Answer preview There are various uses of cash. First cash is used as measure of value. This implies that other non-cash … Read more