Entrepreneurship, Business Ventures and Firms

Topic Entrepreneurship, Business Ventures and Firms Instructions Compare various forms of Entrepreneurship. Answer preview Entrepreneurship identifies opportunities and turns them into marketable products and services through creative and innovative ways. The following are different types of entrepreneurship; first, independent entrepreneurship revolves around the operations of private or independent firms, especially where the entrepreneurship is most … Read more

Hubspot’s Marketing Software

Topic Hubspot’s Marketing Software Instructions Discuss Hubspot’s Marketing Software. Answer preview Hubspot is an inbound marketing tool founded in 2006 in Massachusetts. Hubspot provides marketing tools for customer support, web analytics, social media, content management, and search engines. It is also compatible with leading CRMs such as SugarCRM, salesforce.com, and Microsoft Dynamics CRM, among others. … Read more

Southwest Airlines Marketing Plan

Topic Southwest Airlines Marketing Plan Instructions Write a Marketing Plan for Southwest Airlines. Answer preview Southwest Airlines operates in an intensely competitive environment with many players striving to maximize their share and revenues in the market. As the primary source of competitive advantage, the low-cost strategy has allowed Southwest Airlines to remain the most popular … Read more

Brand Perspective– A Statement of Purpose Approach

Topic Brand Perspective– A Statement of Purpose approach Instructions Developing and promoting brands have been the central goals of advertising. Tell us how you perceive brands. What is a brand, and how does the consumer engage with brands? Answer preview My view is that brands come in many sizes and shapes. They don’t appear or … Read more

Managing Change in Organisations

Topic Managing Change in Organisations Instructions Based on the information contained in the Managing Change and Employee Well-being in an Italian School case study page (243) , your task is to: Evaluate the effectiveness of the changes implemented in this case study. Ensure you make well-researched references to 1) the case study; and 2) key … Read more

Market Analysis- Tesla Global

Topic Market Analysis – Tesla Global Instructions Conduct a Market Analysis  for Tesla Global. Answer preview After doing a comprehensive research on the best new market for sales, Abu Dhabi came up as one of the potential new markets. One of the reasons why Abu Dhabi is a potential new market is that Tesla already … Read more

Southwest Airlines – A Market Plan Proposal

Topic Southwest Airlines – A Market Plan Proposal Instructions Write a market plan proposal for Southwest Airlines. Answer preview Southwest Airlines is a company that focuses on domestic travels and operates at a low cost structure. However, many other airlines are operating in the same and in a low cost making it a very competitive … Read more

The Purchase Decision-Making Process

Topic The Purchase Decision-Making Process Instructions Discuss the purchase decision-making process. Answer preview Mr. Wright is an upper-middle-class and white-collar professional who purchases services and products such as electronics and designer luxury items. He falls into one of the demographics targeted by the company, which seeks electronics items for households ranging from speakers to digitized … Read more