Capital asset pricing model

Topic  The capital asset pricing model Instructions  Explain how the risk-free rate, market risk premium, and stock beta are used to calculate expected returns using the capital asset pricing model (CAPM). Explain how cyclicality of revenues and operating leverage help determine beta. Describe the dividend discount model (DDM) approach and how is it different than … Read more

Weighted Decision Matrix for Project

Topic  Weighted Decision Matrix for Project Instructions Use the attached weighted scoring model template provided and the “Running Case” on page 505 of the textbook to complete the following task for the Recreation and Wellness Intranet Project. Use the source selection criteria outlined below to complete the weighted scoring model matrix; enter the ratings, and … Read more

Variance and Holding Stock

Topic  Variance and Holding Stock Instructions  Describe how variance and standard deviation are used to measure the variability of individual stocks. Explain how an investor chooses the best portfolio of stock to hold. Discuss how diversification is used to mitigate risk in the portfolio. Describe the relationship between risk and expected return (CAPM). Answer Preview  … Read more

Marketers are Not Doing Enough in Directing Their Target Market towards Sustainability

Topic  Marketers are Not Doing Enough in Directing Their Target Market towards Sustainability Instructions  Answer Preview  Consumers are core to the production activities of a company since they dictate the marketing and consumption of the products and services. Therefore, their satisfaction should be prioritized in order to achieve this aim. In providing quality services, producers … Read more

Monetary Economics

Topic  Monetary Economics Instructions For the coursework, you need to read the paper “UK Economic Policy and the Global Financial Crisis: Paradigm Lost?” It can be downloaded from online notes and is also attached. Apply the knowledge you’ve obtained from the course, and try to answer the following questions: 1. What is Hall’s model? (10 … Read more

Business in Context

Topic  Business in Context Instructions Identify ONE major responsible management challenge your case company faces and then choose which ONE of the following corporate functions studied on the course you consider most relevant to addressing the challenge and why: 1. marketing, 2. HRM, 3. accounting/controlling, or 4. business information systems. Analyze this ONE major responsible … Read more

Social Media Marketing Campaign for Simon Carter

Topic  Social Media Marketing Campaign for Simon Carter Instructions  We are designing a Campaign for the brand SIMON CARTER (http://www.simoncarter.net/about-us). Simon Carter already has a strong presence on social media but for this season Autumn 2017 he wants to expand his brand exposure to create a series of A4 and dps press ads for specialist … Read more

Fashion Brand Strategy (The Case of Vans)

Topic  Fashion Brand Strategy (The Case of Vans) Instructions  Case company: Vans (https://www.vans.co.uk/) Write a professional illustrated report informal English based on the structure described below. Use a combination of formal English, Harvard referencing, and colorful illustrations in PowerPoint. Report format. Answer Preview  Vans is apparel and shoemaker, with operations in Europe, Asia, and North … Read more

The Role, Objectives and Limitations of Published Annual Financial Statements

Topic  The Role, Objectives, and Limitations of Published Annual Financial Statements Instructions Task: Read lecture notes to pick out the relevant theory. Chose ONE of the following questions: Question 1 Critically discuss the role, objectives, and limitations of published annual financial statements for companies. Question 1 Guidance: Your essay should focus on the challenges facing … Read more

Brands and Branding

Topic  Brands and Branding Instructions  For this exercise, consider your career after graduation. What kind of “brand” would you like to build for yourself? Answer the following two questions concerning brand strategy to provide some marketing perspectives. 1. Define the 2-3 desirable, deliverable, and differentiating points-of-difference you would like to establish for yourself in your … Read more