CHINESE STUDENTS’ PERCEPTION OF SOCIAL MEDIA

CHINESE STUDENTS’ PERCEPTION OF SOCIAL MEDIA

Instructions 

Write a Research Proposal.

To what extent do Chinese students in the UK perceive and respond to the different social
media environments in terms of intention to purchase fashion items?

Answer Preview 

Chinese students in the UK respond to the various social media environment with regard to fashion brands. However, the existing literature is limited with regard to the Chinese students’ reactions and responses to social media messages on their choice of fashion brands. Most of the existing literature explores the social media influences on Chinese consumers in general, rather than the Chinese students in the UK.

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