Coca-Cola : SWOT Analysis

Topic 

Coca-Cola : SWOT Analysis

Instructions 

A SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats confronting a business. It involves specifying the objective of a business
and identifying the internal and external factors that are favorable and unfavorable to achieving it.

Please select a publicly traded company and write a SWOT analysis on it. Your memo should focus
on identifying and describing your company’s strengths and weaknesses as well as its competitive
positioning. You should specifically discuss how the company positions its products/services and
ensures that they are competitive.

Answer Preview 

Coca-Cola firm is amongst the most appreciated and recognized companies in the world. Arguably, the Coca Cola’s signature logo, class white and red color and world-known jingle resonate among the consumers of all the ages (Anders, 2011). The chief competitor of the Coca-Cola Company is the PepsiCo, Inc. (PEP) though; Coca-Cola has implemented innovative measures in the production and marketing of its products and retained its position in the global market. The incorporation of Coca-Cola marketing strategies and the loyalty of its consumers who have not switched to substitute products have facilitated the sustenance of large market share by Coca-Cola.

Word Count: 700