Coca Cola’s Strategic Planning Process

Topic

Coca Cola’s Strategic Planning Process

Instructions

You will perform an environmental scan for your target company.

Choose an organization according to the following:

  • Current employer
  • Most recent or former employer
  • Place of business that you have patronized or have been familiar with over a long period of time
  • Organization that you want to work for once you complete your MBA
  • The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. 

Write a 1,050-word minimum environmental analysis in which you include the following:

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Identify and assess one or more of the Five Forces that are most important in driving competition in your organization’s external industry environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment. 

Format your paper according to APA guidelines. 

Support your assessments with authoritative research using the UOPX Library.

Answer preview

Currently, Coca Cola is world’s leading brand as per yearly “Brand Value Ranking” from “Inter-brand.” As of 2012, the company was worth $77.8 billion, and it now has 3,500 different beverages offered in different countries across the globe. In addition to this, Coca Cola Company is a leader in most of the emerging markets globally. For the company to remain this successful, it is clear that Coca Cola must have an exceptionally powerful basis of competition. For starters, the company has been able to accomplish increased economies of scale since its inception in 1886 (“Coca-Cola Global”, 2018). It is clear that increased economies of scale have been permitting business organizations to generate more at lower cost since average costs decline when purchasing in bulk.

Word count: 1218