Coles Retailer in Australia

Topic 

Coles Retailer in Australia

Instructions 

Write an analysis paper analyzing Coles Retailer in Australia –Application of the Strategic Management Cycle Framework & Evaluating the Cost-effective Technology Solutions to Cut on Cost.

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As a financial consultant, my value for Coles would involve providing insights on why some technologies fail to provide the desired results, and financial considerations that the retailer should take into account. In an increasing technology dependent retail world, Coles may see going online or adopting more digital technologies as big wins as they provide shoppers with time-saving and convenience solutions. Despite these benefits, my contribution would enable Coles not to rush to new technologies or copy competitors because evidence shows that retailers do not always reap from such solutions. For example, the radio-frequency identification (RFID) has been proven not to deliver the expected impact on costs despite the widespread adoption in retail business (Smart, Bunduchi & Gerst, 2010). Also, research shows that AI technologies provide minimal value to international retailers such as Amazon, especially in the short-term (Weber & Schütte, 2019).

Word Count: 1100