Topic
Company analysis: Mercedes Benz
Instructions
Use a SUSTAINABILITY FRAME OF REFERENCE with this assignment and the RULE of 3
In the Structural section … analyze using Mintzberg in relationship to HOW the company/organization will sustain a workforce which will assist it in meeting its goals.
In the Human Resources …. Use 3 theories and 3 examples of each theory to clarify the positive factors in sustaining workforce motivations.
For the Political section … Use 3 theories and 3 examples of each theory to analyze What actions the company/organization uses i.e. will, political skill, internal and external coalitions, bases of power
In the Symbolic section …. Use 3 theories and 3 examples of each theory to focus on HOW company/organization create an ethical environment to grow its business and the types of theater/symbols it employs to extend its internal and/or external presence in its marketplace
Answer preview
In the automotive market, Mercedes-Benz is one of the most recognized global brands. Over the years Mercedes-Benz has been known as a luxury car maker and has built a reputation of exclusivity and quality it is brands. The company is recognized globally enjoying a reputation of prestige marketing its product to upper middle class and upper class consumers in all countries. Mercedes-Benz is not a single entity; it is a division of parent company Daimler AG based in Germany manufacturing automobiles such as coaches, trucks and buses. The origins of Mercedes-Benz stated with the Daimler’s 1901 Mercedes and Karl Benz’s 1886 Patent Motorwagen in Germany (Cockerham, 1998). It was Karl Benz creation of a petrol powered car in 1886 and the introduction done by Daimer Motorn Gesellschaft in 1901 marketed the car. However, it was in 1926 that the first vehicle under the brand Mercedes-Benz was manufactured and sold. In 1998, the company merged with US based Chrysler Corporation to become Daimler Chrysler in a strategic move in enhancing the company to continue leading in automobile manufacturing through technological and safe innovation (Cockerham, 1998).
Word count: 4988
Slide count: 11