Competitor Analysis – Southwest, American and Delta Airlines

Topic

Competitor Analysis – Southwest, American and Delta Airlines

Instructions

Write a competitor analysis for Southwest, American and Delta Airlines.

Answer preview

The three companies (Southwest Airlines, American Airlines and Delta Airlines) exhibit different strengths and weaknesses that define their competitiveness in the industry. Southwest presents the greatest marketing potential to enhance its competitiveness at the domestic and international markets. The key strengths of southwest include strong low-cost brand, large organizational size and scalability. As the lowest cost carrier in Central America, Mexico, Puerto Rico and the Caribbean, its brand attracts more passengers than rival brands (Southwest Airlines, 2019).

Word count: 947