Corporate Social Responsibility for Apple Inc.

Topic

Corporate Social Responsibility for Apple Inc.

Instructions

Brief overview of how you would need to review a company’s corporate social responsibility policy/statement.  Then review how the company actually acts through news stories and public filings.  Prepare an evaluation focusing on the items that the company does well and on items where there is room for improvement.  The evaluation has to be 4-5 pages, double spaced.

Answer preview

Apple Inc. is possibly the most valuable company in the world (Klein, 2017). Despite the firm being reputed for its creative products and services, it has been criticized for being “missing in action” as far as corporate social responsibility (CSR) is concerned. However, in the recent past since Tim Cook, the current CEO took over after Steve Jobs’ death, Apple has been seen to make deliberate efforts towards getting more involved in corporate social responsibilities. Nonetheless, there are multiple things that the firm need to improve on, in order to enhance its CSR. As it were, CSR can be a way of branding and positioning a firm. It could be utilized strategically to differentiate a company and its products, which can potentially result in better performance (Gond, Cabantous & Krikorian, 2017).

Word count: 1364