Topic

Correspondent Communication (Delays in Delivery of Dairy Products to the Market)

Instructions

Task:

Formulate an external written communication to this company about the problem situation. Be specific about your request, complaint, negotiation or apology. Use an appropriate channel with correct formatting and choose language appropriate to your audience, purpose and context. The tone of your communication should reflect this. (500 words)
Produce a written communication to your manager explaining the situation and the steps you have taken to resolve it. Use an appropriate channel with correct formatting and choose language appropriate to your audience, purpose and context. The tone of your communication should reflect this. (500 words)

Answer Preview

Secondly, our company has suffered massive losses from the disposal of expired products. As a food company, the freshness of products crucially determines the profitability that the company enjoys. Any action that compromises the quality and freshness of products puts the company at risk of incurring significant losses (Bourkalis et al., 2014) In that case; the company will not accommodate any scenario that exposes it to losses. Additionally, if the trend continues, the company might lose its substantial market share which the company has taken a long time to establish. A shrunk market could imply a reduction in sales which could make the company dismiss some of its employees to enhance sustainability.

Lastly, the company’s reputation is at risk. Fonterra Dairies has thrived on exceptional company image that has been characterized by timely delivery of quality products that meet the health standards of consumers. However, the recent trend is bound to soil the reputation that this company, ignoring that it has spent a fortune in building an excellent brand image. Therefore, the actions of your transport department are bound to affect the company negatively.

Word Count: 1100