Topic
Creating a Solutions-Driven Sales Force
Instructions
You will use an online simulation tool (Innovation Simulation: Breaking News) to manage the innovation process for a company. This online simulation provides you with an opportunity to play the role of a product manager within a struggling newspaper company, The Citizen Sun. Your task is to design and execute an innovative new idea to solve a specific problem within the company. The simulation begins with receiving a mandate from the CEO to develop ideas to solve a situation of declining sales, subscriptions, and web traffic (there are four mandates in the game but you randomly will be assigned only one mandate). You will have limited time and monetary resources. In your role as product manager, you may choose one or more initiatives from a set of initiatives for idea generation. Each initiative comes with its own cost and requires a certain amount of time to execute. Each initiative then delivers a subset of potential solutions, generated from a large pool of ideas.
Answer preview
As the product manager at The Citizen Sun, it has become increasingly evident that some steps need to be taken to improve the overall sales at the company, while also ensuring that employees remain effectively motivated. Joanne Smith, the CEO of The Citizen Sun has an enormous task in front of her, this is because due to the unexpected dip in sales over the last three-quarters, she has been asked to revise the 2015 sales plan and reduce the budget drastically from 26% to 20% of all the total revenues (Paesbrugghe, 2017).
Word count: 1226