Creating Brand Equity

Topic

Creating Brand Equity

Instructions

What is integrated marketing and how does it fit in a marketing plan?

Answer preview

Integrated marketing is considered to be an approach of developing a seamless and unified experience for all customers so as to interact with the brand or business organization. It attempts to bring together all the facets of marketing communication like direct marketing, public relations, sales promotion, social media and advertising via their respective blend of activities, media, channels, procedures and tactics in order to make them function together as a unified force.

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