Creating Long-Term Loyalty Relationships

Topic

Creating Long-Term Loyalty Relationships

Instructions

How have companies, like Pandora, used marketing to improve customer satisfaction and loyalty?

Answer preview

One of the main goals for most of the businesses is to improve customer satisfaction and loyalty. In fact, business organizations have been assessing their sales personnel based on how well they meet the demands and needs of the customers. In broad sense, not only must sales personnel hit their sales targets, they have the mandate of ensuring that customers are satisfied. Companies such as Pandora have been using marketing in order to refine customer loyalty and satisfaction.

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