Topic
Creativity and Design
Instructions
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- With reference to two or more refereed journal article(s) you need to find two academic definitions of creativity
- With reference to one academic article you also need to find an academic definition of design
- Use ANZ Newsstand or Factiva to find two news reports. One should be about a festival, and another one should be either a professional sport event or a business conference. One of these events should be outside of Australia. None of the event reports should be more than a year old.
- Introduce each of the events and, for each, explain what the focus of the news story is in relation to the event (50 to 75 words for each event). Do not cut and paste information directly from the articles.
- Choose one of the events you selected in the news reports and explain how creativity was applied to the event.
- Choose a different event to the one selected above and explain the importance of design for that event.
- Ensure that the articles are referenced correctly – both in-text and in the reference section. Remember, quotes require the page number of the quote in the in-text reference.
Answer Preview
On May 5, 2019, the United States film lovers were treated to a spectacular event at the Tribeca Film Festivals. The festival left viewers immersed as it utilized cutting edge technology to showcase this year’s Tribeca Film Festival. According to the news report, going to the movies is no longer a boring pastime event, but a mindboggling trip down technology lane. Everything about movies is becoming more high tech than ever. The Tribeca Film festival used virtual reality; the movies latest phenomenon, and one of the big screen highlights at the Tribeca Film Festival in New York (Saloomey, 2019).
On business news reports, Business news Australia reports that estate retailers needed to harness creativity and innovation if they wanted to increase their earnings. This advice also comes with a requirement of the landlord to review their rent offerings in response to changing market conditions. The best way for complexes outside the CBD would be to introduce a mi of services like food, beauty, shoes and luxury. This will attract a good number of entrepreneurs who will take up the available business spaces (Business News Australia, 2019).
Word Count: 750