Topic
Crisis communication at the Nuance Group of companies
Instructions
Write an essay paper focusing on Crisis communication at the Nuance Group of companies
Answer Preview
The discovery that one of the employees of the Nuance; Jack Patten had lied in the blurb about his education and qualification led to the further discovery that most of the employees had lied too. This crisis tells us that just like most top-performing companies in the world, Nuance Group of companies has a culture of focusing on performance without paying keen attention to how this success is coming about. It is surprising how employees could fake their qualifications without the knowledge of the top management of the company. It takes an outsider to discover what goes on within the company. Such a crisis if not well handled could see the image of the top management consultant company tarnished completely.
Word Count: 1500