Customer Perception as an Indicator of Brand Equity and Awareness

Topic 

Customer Perception as an Indicator of Brand Equity and Awareness

Instructions 

Write a paper on customer Perception as an Indicator of Brand Equity and Awareness

Answer Preview 

Given that contemporary football clubs leverage the power of social media to reach supporters or fans, the next objective seeks to determine the effectiveness of social media as a marketing strategy adopted by UK football clubs. The purpose of this objective is to explicate how marketing strategies by football clubs exploit social media presence to establish a strong brand image and engage with the increasing number of internet users in China.

Word Count: 2700