Customer Value-the Old Fashioned Way (The case of In-N-Out Burger joint)

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Customer Value-the Old Fashioned Way (The case of In-N-Out Burger joint)

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Customer Value-the Old Fashioned Way (The case of In-N-Out Burger joint)

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Stacy Perman, in her book on the operations and services of In-N-Out Company, points out that the reason behind the success of In-N-Out is attributed to its adherence to the best business standard practices in the fast-food industry. For instance, In-N-Out has maintained its original philosophy over the years which ensures that customer well-being is the main focus of the company. Customers are not only offered the freshest and best quality foods but also served in a clean environment with warm customer service. Unlike other big food joints, In-N-Out believes that food is not of quality unless it is fresh. To ensure this, its foods such as burgers are additive, filter as well as preservative-free. Moreover, the company makes its burgers from 100 percent of pure beef and is not frozen to ensure that they are served fresh. Slicing and dicing of vegetables is done by hand as opposed to the machine while at the same time other foods such as fries are made from natural potatoes and milkshakes are extracted from ice cream.

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