Defining Marketing for the New Realities

Topic

Defining Marketing for the New Realities

Instructions

Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good). How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?

Answer preview

Disintermediation means allowing consumers to directly access services, information, or products that might otherwise need an intervening party. Travel agents, retailers, stockbrokers and wholesalers are all considered to be intermediaries in one way or the other. Apparently, disintermediation is the entire process of bypassing all these middle agents. On the internet, disintermediation is made possible since sellers and purchasers remains all in a single network.

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