Topic

Designing and Managing Integrated Marketing Channels

Instructions

What are the various channels to market and how are they interrelated and how are they different?

Answer Preview

Marketing channels are considered to be the ways that products and services are made available for utilization by consumers. It is clear that all products go through various channels of distribution and the business marketing channel will largely depend on the manner in which the products are disseminated. The path which the good takes on its way from manufacture to the customer is crucial since a marketer must make a decision on which channel or path is best for a specific product. Manufacture to the consumer is one of the channels to market because manufacturers usually make the products and offer them to the customer directly with no middlemen such as retailers, wholesalers, or agents. Products come from the manufacturer to the consumer without a middleman.

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