Topic

Designing and Managing Services

Instructions

What are the various categories (5) of the service mix?

Answer Preview

Service is considered to be any performance or act which one party might offer to another which is critically intangible and does not result in the ownership of anything. It is clear that ownership might or might not be tied to a physical item. The five classifications of service offerings include pure tangible products, tangible goods, hybrid, major service, and pure service. Pure tangible products are considered to be tangible products that have no accompanying services, for instance, toothpaste or soap.

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