Developing Marketing Strategies and Plans

Topic

Developing Marketing Strategies and Plans

Instructions

How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?

Answer preview

Business organizations usually face fierce competition in the process of maintaining customers from a competitor company. For business organizations to understand customers who are loyal it is important to have a perfect strategy in order to maintain the customer base. Marketing intelligence is important because it assists in driving the marketing strategy in many ways. First, marketing intelligence assists business organizations on developing a single customer view which has the ability of creating customer segmentation founded on customer value.

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