Draft paper on Apple Inc.

Topic

Draft paper on Apple Inc.

Instructions

You are required to submit a group written brief detailing your choice of organisation and marketing
issue.

Provide a brief (researched) description of the organisation and product/service that will be the focus for your group research/report;
Describe the target market on which you will base your analysis;
Give an indication of the likely problem solving of the target market for this product/service (using EPS, LPS, RPS), with a rationale for this choice.

Answer preview

Apple Inc. is a leading multinational technology company based California, United States. The company designs and develop consume electronics and computer software. Apple generates total revenue of US$215.64 billion with a strong market share of 18.3% in the global smartphone market, as at the end of 2016 (Dino, 2017).

IPhone is attaining tremendous success in invigorating superior smartphone concepts. For internet users, Phone stands out as the best communication smartphone with fast WiFi connectivity enabled by hardware iteration with iOS operating system (Apple iPhone: Product Summary, 2009).

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