Dream Water Discussion Quiz

Dream Water Discussion Quiz

QUESTIONS FOR DISCUSSION:

1. Define and explain for Dream Water: Core Product, Actual Product, and Augmented Product. (Ref: Slides 3 to 8).
2.  Which factors could affect Dream Water’s adoption? Why? (Ref: slides 17 to 21. You can use factors in slide 21 as your framework ).

Answer Preview

For consumers to engage in a given product, it is important that they find it beneficial and appealing. As marketers design their products, therefore, it is important that they ensure that different layers are satisfied, namely augmented product, core product, as well as the actual product.

Core product: in the case of Dream Water, the core product covers all the advantages that consumers will reap from using the product (Cannon, 2016). With regards to this, Dream water has obvious benefits for consumers including the fact that its sleeping patterns are not interrupted by restlessness, addresses the question of insomnia, and even helps users to relax better at night.

Length: 650 words