E-Marketing Strategy for Air New Zealand

Topic

E-Marketing Strategy for Air New Zealand

Instructions

You are required to research on Air New Zealand and write an essay on the following questions:

Question 1.

  1. Identify the elements of the Air New Zealand e-marketing strategy.
  2. Critically analyse the principles, nature and scope of the company’s e-marketing strategy?
  3. What are the implications of the company’s e-marketing strategy in terms of the opportunities for domestic and international business?  (LO1)

Question 2.

  1. Discuss the internet macro and micro environmental factors that impact upon the e-marketing strategy of the Air New Zealand. (Ensure that your discussion covers a minimum of two micro and two macro environmental factors. (LO2)

Answer preview

A marketing strategy is the set of activities, tools, and approaches which businesses design and implements to enhance its visibility and keep the target customers aware of the value the company offers, and attract them to want to consume and want to be associated with the brand. Typically, a strong, suitable marketing strategy translates to success in appealing to customers, which enables the firm to attract new clients while retaining the existing consumers. The advent of the digital revolution had led to the growing popularity and efficiency of electronic marketing activities (Lamberton & Stephen, 2015).  E-marketing describes promotional activities that are based on the web, and include social media marketing, the use of digital media and channels, as well as other online marketing efforts that include creating and maintaining a vibrant web presence.

Word count: 2554