Ecommerce and Internet Infrastructure

Ecommerce and Internet Infrastructure

Instructions

Write a 2 pages essay on Ecommerce and Internet infrastructure focusing on Haier.com

 

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The predominant goal of e-commerce websites is to generate business and promote the brand. That is why Haier.com, a Chinese manufacturer and retailer of home appliances adopted an e-commerce strategy anchored on the idea of a customization business strategy (“Haier.com”, 2016). Haier’s e-commerce strategy allows shoppers to select product specifications and make orders through the internet.

Length: 600 words