Expanding Hyundai Automotive Business into the Myanmar Market

Topic 

Expanding Hyundai Automotive Business into the Myanmar Market

Instructions 

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft^® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

• Price and Place/Distribution:
  • Distribution Strategies
  • Channels, Mass, Selective, Exclusive
  • Positioning within channels
  • Dynamic/Static Pricing Strategies
  • Channel tactics (Pricing)
  • Daily pricing, promotion pricing, List pricing

Answer Preview 

According to Cachon and Feldman (2010), dynamic pricing is a pricing strategy that enables firms to exploit high demand through setting high price range as well as cope with cases of low demands through setting low price range for full utilization of their capacity. As Magloff states, although there are other options for a firm to practice dynamic pricing, including peak user pricing, time of purchase, service time, and changing conditions, Hyundai will use segmented pricing in venturing into the Myanmar market. In application of segmented pricing, a company charges more to customers willing to pay more to gain some additional services or valuables to the product.

Word Count: 850