Topic
Exploring the Critical Marketing Domain and its Implications in Marketing Practice
Instructions
Write an essay paper that focuses on exploring the Critical Marketing Domain and its Implications in Marketing Practice
Answer Preview
The concept of marketing may be described as the relationship between a business organization and a customer. The underpinning aim for a business to exist is to sell products and make a profit. Without a customer, the essence of a business is lost, since there would be no chance of making a product. At the same time, the products that a business makes is designed for and targeted at a specific customer. Without marketing, the customer may not learn about the product, meaning that they targeted customer would never purchase the product (Mikołajczak-Degrauwe and Brengman, 2014, p.66). Ultimately, the business person would not make profits as there would be no sales. The foregoing analogy summarizes the marketing concept, namely the customer orientation of a business organization. The customer orientation postulation assumes that all the activities, plans and policies that a business engages in are centered on the customer. Therefore, the needs and wants of a customer are the driver of the business strategy.
In view of the foregoing, the management of the business should understand the market – what the consumers prefer and expect, and their specific wants and needs. It is such market knowledge that the guide the organization’s other processes and operations, including product design and production, the supply chain, sales and promotional approaches, and customer relations. In this regard, the marketing concept is idealized as being at the core of production. If the business seeks to maximize profits, then it has to increase sales. Marketing in this context comes in as an indispensable component for the business organizations to realize their ultimate goal. The organization not only needs to understand what the customer need and wants, it also needs to market and promote the products that it created based on the customer knowledge (Spikes and Ramond, 1976).
Word Count: 4400