External Implications of the Canadian Cereal Category

Topic

External Implications of the Canadian Cereal Category

Instructions

Discuss the External Implications of the Canadian Cereal Category.

Answer preview

The positive outcome of the economic factors if the fact that unemployment levels are high for generation Y, above the national average. This is positive because the company would not be targeting these individuals as major consumers of cereals. The negative outcome is the low consumer confidence within the company. Low levels of confidence makes it extremely difficult for the organisation to sell its products to the market.

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