Factors Affecting Attitude and Purchase Intent of Chinese International Students in UK: Dissertation essay

Topic 

Factors Affecting Attitude and Purchase Intent of Chinese International Students in UK: Dissertation essay

Instructions 

We need to finish off the dissertation: Factors Affecting Attitude and Purchase Intent of Chinese International Students in UK

We have already written the Literature Review and Methodology for this.

Now we need:

1. Abstract – 200 Words

2. Introduction – 700 Words

3. Findings and Discussion – 2200 Words

4. Conclusions – 700 Words

5. Questionnaire template

6. Transcript of interviews – 1500 Words.

Answer Preview 

Significance of the Study

The current study is designed to gather primary information about the purchase intent ad attitude of Chinese international students. The findings in the present study were instrumental in formulating the recommendations for practical and theoretical use. Practically, business marketers might find the results reported useful in designing marketing approaches.  The research results also augment the existing body of knowledge in the form of literature reviews. The theoretical perspective entails the formulation of facts and assumptions based on the extant literature. The current study is therefore justified, as it contributes towards positive knowledge development, as well as a guide for the general use.

Word Count: 11350