Topic
Fashion Brand Strategy (The Case of Vans)
Instructions
Case company: Vans (https://www.vans.co.uk/)
Write a professional illustrated report informal English based on the structure described
below.
Use a combination of formal English, Harvard referencing, and colorful illustrations in
PowerPoint. Report format.
Answer Preview
Vans is apparel and shoemaker, with operations in Europe, Asia, and North America (Vault, 2017). The company that celebrated its 50th anniversary since it was pioneered has grown in capacity, brand portfolio, and geographic reach to become one for the world’s market forces to reckon with not only domestically in the United Kingdom but also globally (Roderick, 2016). The company designs and makes footwear and clothes for use in various activities, including bicycle motocross, surfing, snowboarding, skateboarding, and other related sports. In the US and other parts of the world, Vans offers its products in chain stores, as well as specialized surf, skate, and sports stores. The company’s financial performance has been exemplary growing its profits 23% between 2011 and 2012 (Vans, 2017). Vans is one of the strongest and most visible brands of its parent company (Vans, 2017).
Word Count: 1900